Search Engine Optimization

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the Activity of optimizing internet pages or whole sites on the way to make them search engine friendly, thus getting better positions in search results.

SEO techniques are classified into two categories :

  • White Hat SEO– white hat SEO refers to using optimization techniques, strategies and tactics that focus on a human target market hostile to serps and absolutely follows search engine regulations and policies

  • Black Hat SEO – Techniques that search engines like google and yahoo do not approve and try to decrease the effect of these strategies are also known as spamdexing.

  • Gray Hat SEO– Gray Hat SEOrefers to processes and strategies that straddle the line between ethical online advertising strategies and the unethical.

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