Keyword Research and Competition

What is Keyword ?

A keyword is a term this is used to match with the query someone enters into a search engine to find unique information. Most human beings input search terms that include two to five words. Such phrases may be called search / keyword phrases/ query phrases, or just keywords. Good keyword phrases are particular and descriptive.

Types of keyword in SEO :

  1. Short tail keyword : 2, 3 words per Keyword

For Example :

  1. Hotel in Satara
  2. Redimi Mobile Phone
  1. Long tail Keyword : 3, 4 and More

For Example :

  1. Best veg-non veg hotel in satara
  2. Redmi mobile phones under 15000 rupees.

Best Places to Put Keywords

Here is a list of places where you should try to use your main keywords.

  • Keywords in the <title> tag(s).
  • Keywords in the <meta name=”description”>.
  • Keywords in <h1> or other headline tags.
  • Keywords in alt tags.
  • Keywords in the URL or website address.

Keyword Search Tools :

  1. Keyword planner (for keyword research)
  1. Spyfu and k-meta (for competitor keyword research tool)
  1. SEMrush