Introduction to Marketing

Introduction to marketing

An Overview of Marketing, Type and Traditional Vs Digital Marketing

Introduction to Marketing

Marketing is the creation, communication, and delivery of value, as well as customer relationship management for a lifetime.

Marketing is a field that is continually changing, and the business continues to find new ways and better ways to market yourself and your products/services.

Marketing is the business function and regulates processes involved in creating, delivering, and communicating value to customers, followed by managing the customer relationship, so that is mutually beneficial to the business and stakeholders.

Marketing is also the science of choosing target markets through market analysis and segmentation, with a comprehensive knowledge of purchasing behavior, aiming to provide the best customer value.

However, marketing is successful only when the mission, vision, tasks, and the organization’s ability to improve technology align with and complement each other, and the overall business.

Types of Marketing

Block Diagram

Block Diagram Marketing
  • Traditional marketing involves offline channels such as face-to-face selling, print ads, direct mail, billboards, television, and radio to attract the attention of the target market. Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Traditional media continues to serve the purpose of building brand awareness; digital marketing edging out traditional channels.

  • Digital marketing is using the Internet to reach the market through websites, social media, video sites, email, mobile phones, and applications, and forums. Digital marketing is the new age marketing method of the global realm. Often people will consider digital to be just another channel, but smart, modern marketers, who know that digital as a unique method of communicating with potential customers, and now you.

No matter what the marketers decided to take two or more of the above will be overlapped to offer customers the best marketing experience because the aim is to reach customers where they are rather than waiting for them to approach the business.

Comparison between Traditional Marketing Vs Digital Marketing

So the main question arises where to invest both in traditional marketing and in digital marketing. The era of digital marketing than traditional marketing debate is outdated, and it was far from finished. However, given the advances in technology, there is no denying the fact that digital marketing can help businesses generate quality leads/sales without investing so much money and too little definite risk compared to traditional marketing.

Traditional marketing has several advantages, but there is no doubt that digital marketing has an advantage over traditional.

Traditional Marketing

  • Easy to reach near the local target audience

  • Traditional marketing has a more personal approach as marketers can have a relationship person-to-person in informing the public about their brand name

  • People can have a hard copy of the materials that they can be read or searched again and again

  • The public can easily understand it because they have been subjected to this type of strategy. This is something that most people can have access to.

  • There was little interaction between the media used and the customer. It is more of informing the public that the brand there in the hope these people patronize the brand.

  • Print or radio advertising can be costly. Printed materials can be expensive, and you need to hire people to distribute. Businesses need to invest money in this marketing strategy.

Digital Marketing

  • Including the local audience, it attracts global customers.

  • More popular. No need to be physically present in introducing the brand name to the audience.

  • The public can also have access to different content on the website and a video on YouTube or video sharing websites

  • The strategy used to reach the target market with an internet connection. Most of the target audience is a group of people who own digital devices and always online 24/7.

  • Especially with the use of social media networks, interaction becomes easy. Marketers take advantage of the convenience to communicate with their target audience aimed at getting positive customer feedback.

  • Digital marketing is cost-efficient. Free of cost social media utilization. Although paid online advertising is an investment, the cost is still cheaper if you compare it with traditional marketing.