What is email marketing?

What is Email Marketing?

Digital Marketing

Email marketing is using email to promote products or services while developing relationships with potential customers or clients. It is essentially made direct mail electronically rather than through the postal service.

Why is it essential email marketing?

  • It shows a high return on investment
  • It is an active channel for acquiring new customers
  • Easily integrates with other communication channels
  • Help your SEO

What is the benefit of email marketing?

Email marketing is beneficial because it is fast, efficient and profitable. Using this marketing method that provides the means to reach potential customers and retain existing ones by encouraging repeat visits to a site.

In addition, it is sending an email to email marketers use method for converting feed cables.

Apart from being the main source of marketing communication, here are some other benefits of email marketing:

Email Marketing Objectives

A strategy well-designed email marketing lets you reach a lot of different long-term goals and short term. Take a look at the most popular targets.

  • Increase brand awareness. An email campaign is a great opportunity to remind customers about your brand. The more often you see relevant emails of your brand in your inbox, the more likely to choose your business in the search for a product. Note that emails focused sales alone will not help you create the right brand image in the minds of their customers. So, combine email messages with educational content sales.
  • Increase sales. This is probably the target-list each vendor. If your brand is credible, much effort for customers to buy directly from your email is not needed. You can inform subscribers about upcoming sales, offers, and even provide them with personalized offers.
  • Build credibility. If you have not gained credibility, however, use emails. Be honest and direct – customers appreciate this. Add comments and testimonials of their campaigns so that subscribers have proof before them. It can also provide a link to your web site that contains customer feedback. At least, your business must have a review section of the product.
  • Drive traffic to your site. a lot of effort is needed to achieve this goal. Each email campaign includes links to several pages of the site, so if you manage to create a line of eye-catching subject and relevant offer, customers follow the links. This way, you can either increase traffic to their popular pages or promote those without user involvement.
  • Reducing long sales cycles. If you sell complex products or services, it takes much longer for your prospects to make a purchase decision. Here email campaigns come into play. You can share step by step guides, helpful checklists and video instructions to help customers clearly see the benefits of using your product.
  • Automating routine tasks. That’s all about trigger and transactional emails. With their help, you can send campaigns automatically in response to the actions of their customers. Such emails are: Series Welcome incorporation and registration confirmation, email cart abandoned, order confirmation email password reset and reactivation campaigns. Thus reduce costs by managing these processes manually and focus on more important things.

Tools email marketing

  • MailChimp
  • SendPulse
  • Get an answer

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