What is content marketing?
Definition – content marketing is the marketing and enterprise process for the creation and distribution of relevant and valuable content to attract, acquire and engage a clearly defined target audience – with the goal of driving profitable action client.
What are the types of content marketing?
The content is probably everything you create that does not contain a manifest selling message; It’s really simple. But it is also quite vague, so we have broken in the most common categories that you risk meeting. Those are:
- Blog content
- Visual Content
- Social media.
Let’s explain each of these and see how to get the best results from them.
- Blog content marketing
In addition, blogs still represent the vast majority of content marketing (86%, depending on the status of the content marketing report 2019: Global Report) and for a good reason.
We know that companies that use blogs receive 97% more links to their websites and have 434% more indexed pages for SERPs. That’s why it’s pretty much no-obvious since blogs can also be extremely cost-effective for small businesses on a tight budget.
Blog posts are more efficient when used strictly for good, like most types of content marketing. Rather than blogging on how your new product will change life, you must write about topics related to your products or services.
You will not literally need to push your products when you establish your business as a leading industrial expert, whether locally or internationally. Add an authentic impact by adding something new and value, above and beyond what many generic blogs offer.
After all, your readers want to know what you know and how you can help solve their problem, not what everyone has already said. Offer definitely lean in the keywords, the user experience is much more precious today.
- Infographic Content Marketing
Among the many forms of content marketing, the infographics are once you can really launch a big curve of Courland for digital marketing specialists. It is a shame because good infographics can have a lot of attention in the form of shares and incoming links.
Of course, you can not use an infographic for everything, nor you. But choosing the right time and the right graph can raise this content format to sublime.
Successful infographics are simple, optional and significant. The purpose of them is to take a lot of complex information from a study or investigation and to break it in the most important points.
They can be used to punctuate written blogs or as a stand-alone content for both blogging platforms and social media, simply remember to keep it simple and impaculate filled with solid data points.
- Podcast content marketing
High quality podcasts have been extremely lucrative for some digital marketers, although they are far from being a universal solution for their content needs. It also has the right equipment, they can be simple to produce and, if it is distributed through a podcast network, it can be massive however, it is always important to plan a podcast in advance, and not just to test the turn, this path alone Take the tears.
Use your compound podcast professionally to bring more awareness of your brand difficulties in entering markets with specialized niches and also as a way to highlight the personality of your brand in a very serious way.
Even if you use a Podcast network, you can also integrate these podcasts into your website and social media efforts as additional content to share with your audience. And as the Lisa Route indicates here, “the contents of the podcast can be the epicenter of the Evergreen, ready to be sliced, in dice and reduced.”
- Video Content Marketing
The video content can be expensive to produce, as well as the consumption of time, but it is hot and in demand among many consumers. Although many prefer written content, those who want the video still want to see even more than they can get their hands at this time.
A well-produced video place shows a completely different side of your business (it looks a lot like a podcast) and can give you a better way to create content you. tell the best way to accomplish something or how something functions.
Consider videos for more than just blogs; They are also excellent for teaching someone how to replace their own sink capture using their product or show potential customers how it manufactures their golf clubs, from start to finish.
Do not forget to create subtitles for your videos and include a text introduction to help humans navigate better than they really want to see. Then, you can use this content almost anywhere, from your main website to your blog, your social networking page, or even in email campaigns.
- Marketing of social networking content.
Of the many forms of content marketing, social networks are one that often trends only because it follows a set of slightly different rules. Unlike another digital marketing content listed above, social networking marketing is about people seeing and respond directly. You want commitment that is palpable.
You can take some effort to find both the type of content and the means that really resonate with your social networks followers, but if you are already producing other types of content for your marketing, the good news is that it can easily reuse them for social networks, too.
E-mail marketing is the very effective digital marketing strategy of sending emails to prospects and customers. Effective marketing e-mails convert prospects into customers and transform unique buyers into faithful fans and raves.
- Visual Content
Visual content is online content that is based mainly on the image. Common forms of visual content include images, diagrams, graphics, infographics, online videos, screenshots, memes and slide covers.
Ebook is short for “Electronic Book” and uses a computer, a mobile device or an eBook reader to display long form texts as a book. Electronic books have various “pages” computerized than individuals can explore and are frequently bundled as a PDF record with the goal that they can without much of a stretch be sent starting with one client then onto the next.
The word ‘webinar’ is a mixture of “web” and “seminar”.A webinar is an event held virtually that is frequented exclusively by an online audience. This sets it apart from a web broadcast, which also includes the presence of a physical audience. Other terms used as alternatives for the Webinar are a web event, an online seminar, Webcast, a web conference and a virtual event.