The most popular digital marketing channels list
Digital Marketing Channels
- SEO – ( Search Engine Marketing )
- SEM – ( Search Engine Marketing )
- Social Media Optimization( SMO )
- Social Media Marketing( SMM )
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
How do you decide the digital marketing channel right?
Although the above categories a list of the most commonly used digital marketing channels, channels of your brand or company should adopt depends on several factors.
First, you must understand the digital marketing channels and platforms that are relevant to your brand or company to be on. If you are a B2B company, it would not help much to be on all the social media platforms. Similarly, for a brand of B2C or business, a platform like LinkedIn might not be as useful as, for example, Facebook or Twitter or even Instagram. Then you need to understand where the majority of your target audience will be. This allows you to get your right based platforms.
Digital marketing channel for your brand or your company also depends on the business goals of your brand. If your goal is to generate leads for your business and you are a B2B brand, it makes more sense to use platforms that focus on business and have features that will help you generate leads.
Channel Digital Marketing Explained
1.Search Engine Optimization (SEO)
Search Engine Optimization or SEO as it is called, is the art and science of getting websites or specific web pages to appear on search engines when key words are used as specific search terms. SEO helps a gain brand visibility in search engines and geographies. The process of optimizing a website for search engines starts early, more or less at the time the site is under construction. Indeed, the content will eventually go to the website will be optimized for search engines while providing relevant keywords to the company and website are present in the content.
2.Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business with paid ads that appear on search engine results pages (SERPs or). Advertisers bid on keywords that users of services such as Google and Bing could enter the search for specific products or services, which gives the advertiser the opportunity to have their ads appear next to the results of search queries.
3.Social Media Optimization (SMO)
Social Media Optimization is basically using social media as a catalyst for developing the online presence of your business. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is strategically on the creation, construction and maximize their social media plan to connect with their target audience.
SMO allows you to :
Strengthen your brand
Get more online visibility
Connect with your audience
4.Social Media Marketing (SMM)
social media marketing, as the name suggests, is a digital marketing channel for the promotion and brand and market companies on different social media platforms. Some of the popular social media marketing platforms are Facebook, Twitter, LinkedIn, Instagram, and so on. The platform you choose depends on whether you are B2B or B2C apart from many other factors, including the business objectives of your brand.
5.Email Marketing (Advertising via email )
Email marketing, as the name suggests, is a digital marketing channel that is used for brands and companies market through emails. While email marketing runs the risk of emails getting into the Spam folder, it is still a powerful way to increase the visibility of your brand or business. Email marketing is used not only as a brand awareness means, but also to generate leads, highlight product offers, send newsletters, and so on.
Content is the center of all marketing campaigns and activities. Content marketing involves marketing various content items written in your niche in various digital marketing channels. What is most important content marketing work is high quality of the contents, not plagiarized. While plagiarized content is not important, it is also necessary for you to make content that you are trying to market is relevant to your brand or business. The content is created can be in a variety of formats including blogs, computer graphics and other visual content formats and writing.
Affiliate Marketing is a digital marketing channel that works with the help of affiliate marketers. It is a field slowly catching in the area of digital marketing. affiliate marketers typically work on commission in which charge a certain amount as commission for each product or service that the market through the process of affiliate marketing.
Influencer Marketing is a hybrid of old and new tools of marketing. the idea of celebrity and placed in a content-driven marketing campaign today is taken. The main differentiator in the case of marketing is influential that the results of the campaign are collaborations between brands and influencers.
But not only it involves marketing influential celebrities. Instead, revolves around influential people, many of whom never be considered famous in an offline environment